Play by Play started in San Antonio, Texas (U.S.A.) in the year 1990 and since the early days developed a strong strategy focused in the acquisition of important licences. The first licences purchased by the company were Harley Davidson and Coca-Cola. Since then, we have signed several agreements with important properties such as WARNER for U.S.A, EMEA and LATAM, or Pokemon during the “world-wide Pokemon fevmer” in 2000
In 2002, due to internal procedures, the company moved the headquarters to Spain.
The company’s strategy remained focused in getting the most important licences at the time. Therefore that same year we acquired the licence for ICE AGE, while the first part of the saga was released.
In 2006 FAMOSA purchases the toy companies Feber and Play by Play expanding internationally and consolidating itself within the market.
Since 2019 we are part of the group Famosa-Giochi Preziosi, lidering the stuffed toy sector, and therefore reaching an unlimited number of retailers all over the world.
Play by Play started in San Antonio, Texas (U.S.A.) in the year 1990 and since the early days developed a strong strategy focused in the acquisition of important licences. The first licences purchased by the company were Harley Davidson and Coca-Cola. Since then, we have signed several agreements with important properties such as WARNER for U.S.A, EMEA and LATAM, or Pokemon during the “world-wide Pokemon fevmer” in 2000
In 2002, due to internal procedures, the company moved the headquarters to Spain. The company’s strategy remained focused in getting the most important licences at the time. Therefore that same year we acquired the licence for ICE AGE, while the first part of the saga was released.
In 2006 FAMOSA purchases the toy companies Feber and Play by Play expanding internationally and consolidating itself within the market.
Since 2019 we are part of the group Famosa-Giochi Preziosi, lidering the stuffed toy sector, and therefore reaching an unlimited number of retailers all over the world.
With 30 years of experience, we have become specialist in the development of our own stuffed toys, development under licences and Ad Hoc projects.
Our portfolio is well balanced with a 50% of evergreen main licences, and the remaining 50% of successful movies, tv shows and the hottest tendencies renewed every year.
We develop collections directed to different channels: retail, leisure, gift, e-commerce, pop culture and promotions being in all sales channels becoming a leader company in Europe.
We have a team specialised on the tendencies and we can adapt to all situations on the market and to our client’s demands in a flexible manner.
Being quite familiar with the market, we direct all our efforts to reach our clients goals efficiently and fast.
We control the whole process of production in order to assure the best quality.
We are mad about what we do and work as a team which guides us to excellence.