When we discovered that only 9% of the plastic produced is recycled, we decided to turn plastic bottles into plush toys.
For 3 years, the Giochi Preziosi – Play by Play Group has already been working in this goal, investigating the development of sustainable materials for the manufacture of soft toys, and today, more than 50% of our collection is already responsible.
We started by developing the Eco Buddies plush toys collection, a wide collection of animals that suffer the consequences of the pollution, which are 100% made from recycled PET plastic bottles.
This collection is certified by the Global Recycled Standard (GRS), which is responsible for ensuring both materials, and packaging, are recycled and that the quality of the production and distribution process, and social and environmental practices.
But it was not enough, as we had developed these materials, and we really wanted to offer the market a complete collection of ECO friendly soft toys, so we turned all our own-developed collections into 100% recycled fiber filled soft toys.
We offer more than 25 plush licenses with 100% recycled fibre. Harry Potter, Superthings, Looney Tunes, Peppa Pig, are among others already ECO friendly.
We have more than 25 licenses with plush toys filled with 100% recycled fiber. Harry Potter, Superthings, Looney Tunes, Peppa Pig, among others, are already ECO friendly.
Playing is key in the development of a child so sustainability, respect for the environment, reuse and the fight against climate change, are some of the main aspects that we try to transmit in our children in this moment.
