Play by Play acquires the production and distribution rights of Universal plush toys with sound for Europe.

At the end of 2018, Play by Play – Giochi Preziosi Group signed the rights for the distribution of Universal’s plush toys in Spain, Portugal and Italy, distributing collections of brands as Minions, Trolls, Curious George, among others, for this product category.

In 2020, a new collaboration agreement was signed, allowing to the company to produce and distribute plush toys with sound from some of Universal’s main brands throughout southern Europe for the Retail channel.

Universal’s 2022 calendar features 2 long-awaited releases: Minions 2, Rise of Gru and Jurassic World 3: Dominion.

Also in 2022, the most beloved alien in history, ET, turns 40 and Universal plans a marketing campaign around the anniversary of this charismatic character.

Play by Play & Giochi Preziosi Group, will support all the franchise’s launches distributing a collection of high-quality soft toys, which will attend the needs of the market.

Find out the plush collections of:

Minions, Jurassic World, E.T, Curious George, Trolls, How to Train your Dragon and The Croods.